May 31, 1836 - September 23, 1932
Jules Cheret revolutionized printing when he invented the process of
color lithography, wherein the image was drawn on the stone and each
color was separately inked and printed,
enabling the artwork to exude an array of passionate colors in harmony.
This had an enormous impact on advertising. The streets were ablaze
with posters attached to walls and kiosks advertising La Goulue, Aristide
Bruant, Loie Fuller, Mlle. Eglantine, May Milton, Jane Avril as well
as periodicals, products and revues.
While doing these posters Jules Cheret executed numerous
pastels and watercolors. His ‘Cherettes’, the lovely and
lively women who could be seen dancing, playing cymbals or mandolins,
dressed in the fashion of the day were a popular subject. His ability
to strike a balance between the reality and fantasy of colors was unsurpassed,
and to this day Jules Cheret is considered the “Master of Lithography.”
For more information on the artist follow the link to Cheret.info